A delicately wrapped book arrives in your mailbox. You have just finished a book and you are eager to continue reading something new. Rather than get online and shop the online retailers or spend an afternoon pushing your way through the crowded aisles of your local bookstore, your book is waiting for you in your mailbox. It was selected just for you by a bookseller that knows and understands your preferences.
This is exactly the experience that I had today. Last week, I worked with a representative of Just the Right Book. I completed a questionnaire that allowed me to express my opinions about books and provide an idea of who I am. She knows some of my favorite authors, what hobbies I enjoy, and what kinds of books I like to use for reference as a business owner.
In an email, she wrote:
It’s fun to select a book for someone when we really feel like we know them.
Although my birthday was in March, I felt like I was celebrating again when I received my book from Just the Right Book. I received a wrapped book with a handwritten greeting card. I did not know in advance what book I would receive. The book that was selected for me was Trade-Off by Kevin Maney. I am being introduced to a book that I actually have not heard of – which is good – and a book that is within my interests. Part of what I do for a living is helping companies with branding. Trade-off is about making products competitive and positioned in a way that they will succeed.
Just the Right Book can be a service that you purchase for yourself or provide as a gift. You can select from monthly, bi-monthly, and quarterly shipments. Books are available for kids, teens, and adults.
If your interests shift throughout your shipment period, you can update your preferences. You also have the opportunity to update the booksellers with your feedback about books you have received.
If you are interested in learning about Just the Right Book, you can visit their website at justtherightbook.com.
I received a book from Just the Right Book for the purpose of a product review. I have expressed my honest opinions of their service.
If you were to use the service provided by Just the Right Book, who would you get it for?