Selling over $1.5 million in jeans per year, Diamond Gusset Jeans provides everyday jeans for both men and women. Rather than making jeans with the traditional center seam that runs front to back, Diamond Gusset Jeans has introduced a diamond gusset – allowing better comfort and freedom of movement.
Read more about the diamond gusset design
Diamond Gusset Jeans are popular with equestrians and motorcyclists because of their comfort and flexibility. The Defender Motorcycle Jean is reinforced with Kevlar at the seat, hips, and knees.
President and Co-founder of Diamond Gusset Jeans, David Hall, believes in the importance of keeping the skilled labor force alive in America. Their company is a symbol of the American family and the many hard-working people in our country.
100% American Made since 1987
Denim is made from cotton grown throughout Southeast USA. All materials used to make the jeans – the buttons, thread, leather patch, and labels- are made in America. Stonewashing and sewing are completed in Georgia.
Diamond Gusset Jeans partnered with Mark Wills to make “Looking for America.” The video made it to #2 on CMT and GAC.
Get More: Looking for America, Mark Wills, Mark Wills Videos
Their jingle was written by the famous musician Bernie Nelson of Tennessee and can be heard on their homepage.
Diamond Gusset Jeans just opened a new store location on the square in historic Lynchburg, Tennessee – the home of Jack Daniel’s Distillery and formerly the location of the Parks Ford Model T Dealership. The official Grand Opening is Saturday, June 16th. In addition to visiting their new location, you can also find them in Bon Aqua, Tennessee and online at www.gusset.com.
If you would like to learn more about Diamond Gusset Jeans and receive updates about discounts, you can signup for their monthly emails.
Win a $65 Gift Certificate from Diamond Gusset Jeans
Between June 2nd to June 10th, you can enter for your chance to win a $65 gift certificate from Diamond Gusset Jeans. The gift card is valid for any jeans, both for men and women.
US Only, 18 or older
Kendal Barriere
June 2, 2012 at 11:08 amI like http://www.gussetclothing.com/dwt.html
I liked the color and fit of the jeans!
Stephanie Templeman
June 2, 2012 at 12:44 pmI like the Defender Motorcycle Jean. I would put the gift certificate towards a pair of those for my husband. He is always riding his motorcycle and extra protection offers me a little peace of mind
Brandy Nelson
June 2, 2012 at 3:45 pmhttp://www.gussetclothing.com/backstage-08.html
I would get these for my son, since he wants a nice pair of black jeans oh so badly!
Ashley Hatten
June 2, 2012 at 5:29 pmCarpenter Jean Dark Stonewashed Waist because my husband likes carpenter jeans thanks so much!!!
Kristen
June 2, 2012 at 5:49 pmI’d like to get the Vintage Button Fly…they’d look good on my bf.
Tatum
June 2, 2012 at 7:09 pmI like the following jeans
http://www.gussetclothing.com/dmx.html
Cyndee Thomas
June 2, 2012 at 7:23 pmHe would love the relaxed fit style of jeans. Thank you for this giveaway 🙂
Kris
June 2, 2012 at 9:00 pmRelaxed fit, i think my dad would like that best
Maray A
June 2, 2012 at 10:04 pmI think my dh would prefer the regular fit as that is what he usually wears.
Michael L. Worthington
June 2, 2012 at 10:36 pm25th Anniversary Reg. Fit W32-46 because of the stone finish and narrow leg openings. They seem like a great pair of jeans. Since that was my first time hearing of Gusset Jeans, I’d say I’m impressed with their offerings!
Crystal
June 2, 2012 at 11:03 pmI’d get the Stage Slim Fit Boot Cut!
jodi lasher
June 2, 2012 at 11:35 pmhttp://www.gussetclothing.com/dmra.html
Candice Hull
June 2, 2012 at 11:54 pmI would get my husband the dark carpenter jeans because he likes having the extra pockets, it’s slimmer in the hips which is good for him and it’s fitted well in the rear end.
Thanks
the Zoo Keeper
June 3, 2012 at 12:03 amI’d love to get the Carpenter pants for my hubby. He loves those stinkin’ pockets!
Ashley
June 3, 2012 at 3:24 amI would choose the:
Relaxed Fit W29-42, I think they would be comfortable for my husband.
Ashley
June 3, 2012 at 3:37 amI like the video “Looking for America,” I thought it mentioned some things that are important for our lives.
Some of the themes of the video were describing things that are missing from what America used to be such as safety for children, people who aren’t afraid to talk about their belief in God, and patriotism for America.
Some of my favorite lines from the music video were: Looking for something I ain’t seen in awhile, where people aren’t afraid to say God’s name outloud, I’m looking for America.
carol roberts
June 3, 2012 at 6:12 amthe loose fit is what i like bout em Men’s Diamond Gusset Jeans
Relaxed Fit W29-42
Bonnie
June 3, 2012 at 11:47 amBackstage Slim Boot Leg Dark Stonewashed 1%. Because this is the closest cut to the type of jean he wears now.
Great post!
polly
June 3, 2012 at 1:04 pmi like the diamond wash vintage button fly jeand for my hubby because they look comfortable
pkeintz@gmail.com
Catie
June 3, 2012 at 1:43 pmRelaxed Fit Bootleg – that is what my boyfriend usually wears!
lisa
June 3, 2012 at 1:58 pmI like the stone washed regular fit.
Natasha Hudnall
June 3, 2012 at 2:11 pmI would get http://www.gussetclothing.com/mcarp3044.html. I like them for my husband because they are carpenter jeans which are very very hard to find – everything around here are cargos and shorts.
Mary Dailey
June 3, 2012 at 5:42 pmThe Relaxed Fit W29-42 is something my husband would definitely wear and they would be comfortable!
Mary Dailey
June 3, 2012 at 5:59 pmThe video hits home with many Americans and most of us can relate to it. My husband and I retired early, thinking we would be okay, but everything has sky-rocketed for us too. Times are hard for so many people. I’ve heard this song and really like it, but this is the first time I’ve seen the video and I love it.
I feel the video touches on remembering how things used to be for Americans and how the jobs are leaving the country by the thousands, yet Americans still have faith that things will get better. We never give up!
My favorite line is I’m looking for America….
Mary Dailey
June 3, 2012 at 6:01 pmI couldn’t participate in the last entry, which was a huge amount of entries, because I don’t have a blog. Thank you for the giveaway!
Kelly A. Tanner
June 3, 2012 at 7:52 pmI like the Women’s Diamond Gusset Jeans in “Backstage” Stonewashed because they are low rise and adorable! Thanks!
Kelly A. Tanner
June 3, 2012 at 7:55 pmFor my husband I love the Defender Motorcycle Jean W29-44 because they offer protection!
Wendy
June 4, 2012 at 1:28 amI like the Men’s Diamond Gusset Jeans. I think my son would be interested in them!
Pauline Milner
June 4, 2012 at 3:07 amI really like the Women’s Classic Relaxed Stonewashed jeans. I do not like jeans that sit on my hips, I like to able to pull them up. I like the classic style because it is always the style that fits me best and looks good. Stonewashed is my preferred color of denim.
Thanks for the great giveaway opportunity. ~Pauline
Gladys Parker
June 4, 2012 at 5:48 amI really think he would like these Carpenter Jean Dark Stonewashed Waist 29-43 because he is a little larger and likes his jeans with room.
Gladys P
sps1113 at yahoo dot com
debbie
June 4, 2012 at 7:32 am25th Anniversary Reg. Fit W32-46 they seem like a nice classic pair of jeans.
Lee
June 4, 2012 at 11:31 pmStage Slim Fit Boot Cut would be perfect for girls night out
Kathy Ross
June 5, 2012 at 8:18 pmWomen’s Classic Relaxed Stonewashed because they are the only ones in the right size.
heather abbe
June 5, 2012 at 11:05 pmFave: Stage Slim Boot Leg Blackest Blue 1% Stretch W30-38
I’d get these for my hubby, he would look great in them.
heatherwhitford at ymail dot com
heather abbe
Sara Wood
June 6, 2012 at 7:54 amEasy Fit Casual Shades W30-46, I would get these because this is the style my husband likes.
Seyma Shabbir
June 6, 2012 at 10:55 amStage slim boot cut. I love boot cut and i love that these are so dark. I don’t have to worry about food stain!
Elizabeth (BookAttict)
June 6, 2012 at 12:19 pmI like the Women’s Regular Fit Stonewashed — looks like a great pair of jeans to wear for every day activities!
elizabeth @ bookattict . com
Kelly Falcone
June 6, 2012 at 4:57 pmI am interested in the 25th anniversary mens jeans because I think this fit would look good on my husband
Jennifer Young
June 6, 2012 at 8:09 pmI’d pick the Carpenter Jean Dark Stonewashed Waist 29-43 for my husband. He is particular on the cut of his jeans and prefers carpenter jeans because they fit more comfortably.
Jennifer Young
June 6, 2012 at 8:21 pm(1) What did you think of the video “Looking for America” by Mark Wills? I thought it was good. It seemed very wholesome and was well sung. (2) What were some of the themes portrayed in the video? America- change, family values, providing, faith, freedom (3) Did you have a favorite line from the lyrics? My favorite is”Of the way that things used to be
Kids playing underneath an old street light”. My husband and I talk about that a lot. We want to give our children the same freedoms we had as children because we think it helped shape who we are as people, but we are weary of so many things that our parents didn’t have to think about!
mel brock
June 7, 2012 at 1:01 amI would want to pick a women’s “Backstage” Stonewashed because it looks like a bootcut style and is midrise, which is exactly what i look for.
April Harvell
June 7, 2012 at 10:24 amRelaxed Fit Boot Leg… This is the fit my husband wears…
elven johnson
June 7, 2012 at 12:14 pmDefender Motorcycle Jean’s
These sound great for riding.
Tamar
June 7, 2012 at 3:13 pmThe defender motorcycle jeans look SO nice and cool.
carol roberts
June 8, 2012 at 5:07 amRelaxed Fit W29-42 he hates tight jeans
carol roberts
June 8, 2012 at 5:13 amLooking for America I thought it was really stating a point saftey q1
Some of the themes of the video were safety aren’t afraid to talk about their belief in God, and patriotism for America family values, providing, faith, freedom
I’m looking for America.
desiree
June 8, 2012 at 2:12 pmwoo they got some great jean but my bf size is not included i would be getting me pari or for my gf if they have them the short legg stech one
desiree
June 8, 2012 at 2:16 pmone looking for america tellling the stiroy of the lost jobs
desiree
June 8, 2012 at 2:17 pmit look like the home t town were he grew up
Gale Nelson
June 8, 2012 at 2:49 pmRelaxed Fit W29-42 not tight
ACMommy3
June 8, 2012 at 6:01 pmI like the Men’s Carpenter Jean style – it looks perfect for a Father’s day present, nice and comfortable and still nice looking 🙂
David Gossett
June 9, 2012 at 1:09 amI like the vintage button fly.
Robin Quick
June 9, 2012 at 4:10 amI like the Men’s Diamond Gusset Jeans Carpenter Jean Dark Stonewashed for my son. I like them because they are fitting to wear to school, to dinner or just about anywhere!
Robin Quick
June 9, 2012 at 4:40 amI LOVE the song & video! Some of the themes were factories jobs , church, veterans, & patriotism! My favorite lines are ‘m searching for an old church steeple .Where inside you’ll find people who live their lives unashamed and they ain’t afraid to say God’s name out loud . Great song!!
Marti Parks
June 9, 2012 at 8:14 amI would choose the “backstage” stonewashed jeans. I don’t really know how to explain what interests me in those jeans. I looked through all the women’s jeans and I just seem to like that particular pair the most. The classic relaxed stonewashed look nice too, but I have a couple pair that are very close to the same color so it would be nice to have a darker pair.
Sherry S.
June 9, 2012 at 11:11 amI would get Carpenter Jean Dark Stonewashed because he loves them and looks great in them.
dario
June 9, 2012 at 12:28 pmi like the flannel lined jeans they’re perfect for fishing on cold mornings and in winter when it’s real cold out and just trying to get some work done in the yard
Tara B
June 9, 2012 at 4:32 pmFor my husband I would pick the Men’s Diamond Gusset Jeans
Regular Fit W29-46
Rachel Robertson (Azrael)
June 9, 2012 at 4:54 pmDefender Motorcycle Jean W29-44 would be perfect for my hubby since he rides a motorcycle 🙂
Stephanie Hungerford
June 9, 2012 at 4:55 pmCarpenter Jean Dark Stonewashed Waist 44-54 My friend loves this relaxed style and pockets of carpenter pants and he is larger so they come in his size and he really needs new pants.
Stephanie Hungerford
June 9, 2012 at 5:05 pmI love that his video relates to how hard the economy has been on the working class my dad was a hard worker and was lucky to keep a job my entire life. I loved the Looking for America chorus
Stephanie Hungerford
June 9, 2012 at 5:07 pmI also loved that the video showed how america has changed and how that has affected the working class.
Sarah Harding
June 9, 2012 at 5:38 pmcarpenters style because he looks good in them
Melanie Schemanski
June 9, 2012 at 7:29 pmI would pick the loose fit, just gives a bit more room. I think Hubby and my teens would love these jeans
christine jessamine
June 10, 2012 at 12:54 ami would love to get the mens Flannel Lined Carpenter Jean Waist 30-46, what interests me in these is that they are great quality and will keep my husband warm in the winter!
Kim Reid
June 10, 2012 at 1:54 amI like the Dark Stonewashed Carpenter Jeans, great style and color!
Thank you 🙂
Judy B.
June 10, 2012 at 3:51 amI would get the Women’s Classic Relaxed Stonewashed because it comes in larger sizes and is a more relaxed fit.
Judy B.
June 10, 2012 at 6:10 am1) I liked the video and sometimes feel the same way. Boy, have we changed from when I was a kid, but I guess everyone eventually comes to say that. I, for one, though are holding tight to my values base; despite having raised a daughter thru her teens who is a “new-ager” now.
2) Themes included the values of being safe in our homes, neighborhoods, and in communities; productive work & stable mfg. jobs for heads of families so that families can properly care for the family unit; lack of community vitality; freedom of religious practice and fellowship without fear, shame, or ridicule; and, how these values have become “lost”.
3) I guess my favorite line would be that I know in my hear it’s still out there somewhere because it expresses hope and confidence. At least it is still in many hearts.
Judy B.
June 10, 2012 at 6:12 amCorrection: I am (not are lol) holding tight to my values base.
Alicia Sneed
June 10, 2012 at 10:23 amI think I would like to get the Full Cut Dark Stonewashed for my dad. He hasn’t worn jeans in about 5 years, so this would definitely be something he would like!
Lana Bradstream
June 10, 2012 at 10:54 amthe Backstage Stonewashed jeans look hot!
Michele Behlen
June 10, 2012 at 2:41 pmI liked the Relaxed fit in industrial blue. The look like they would be vey comfortable and look good on my husband.
Leslie Luke Stanziani
June 10, 2012 at 3:37 pmMy husband wants the Defender Jeans as he just got his first bike.Thanks!
Naina John
June 10, 2012 at 4:29 pmprobably i would love to have Men’s Diamond Gusset Jeans
Relaxed Fit Boot Leg W29-42 for my husband.
It has more space on thighs and would be very comfortable in daily wear.
renee
June 10, 2012 at 7:46 pmI would pick these jeans for my husband: Big Men’s Diamond Gusset
Full Cut Dark Stonewashed W44-60
I think they would fit him nicely and he needs some new jeans to wear to work.
Betsy Barnes
June 10, 2012 at 9:12 pmI would choose the Backstage Slim Boot Leg Dark Stonewashed 1% Stretch W29-46 for my hubby 🙂
Niki c
June 10, 2012 at 9:23 pm25th anniversary reg fit, because they look nice
Naina John
June 10, 2012 at 9:32 pmI watched video:-
a)I liked this video. This song touches heart.He says I am looking for America. He is looking for all old good stuff.
b) I liked themes like showing video in different parts like house, church, street etc.
c) I m looking for America is my favorite line
Naina John
June 10, 2012 at 9:37 pmI think my previous post is not visible , so again posting this:-
I liked Relaxed Fit Boot Leg W29-42 for my hubby
Kiley P.
June 10, 2012 at 10:15 pmI would pick out the Relax Fit for my husband because that’s the kind of jeans he usually wears.
Paul T / Pauline T
June 10, 2012 at 10:29 pmi like the Carpenter Jean Dark Stonewashed Waist 29-43 for my hubby because he like this style and cut – emscout9 at Hotmail dot com
ellen levickis
June 10, 2012 at 11:32 pmthe defender motorcycle jean because my dad wears through the fabric of his jeans quickly and maybe his pants would last longer if they were sturdier